What is Audience Segmentation?

Audience Segmentation involves categorizing your audience into specific groups based on demographics, interests, and behaviors. This allows advertisers to create personalized ad experiences that resonate with each segment.

Key Benefits

01

Improved Relevance

Serve ads that are more relevant to each audience segment, increasing engagement.

02

Higher Engagement

Personalize your messaging to connect with different audience groups effectively.

03

Cost Efficiency

Reduce wasted ad spend by focusing only on high-potential users.

04

Better Conversions

Targeted ads lead to higher conversion rates and better ROI.